| Title | Big Pharma |
| Developer(s) | Twice Circled |
| Publisher(s) | Positech Games |
| Release Date | Aug 27, 2015 |
| Size | 333.42 MB |
| Genre | PC > Indie, Simulation, Strategy |
Introduction
The pharmaceutical industry, also known as Big Pharma, is a multi-billion dollar industry that manufactures and sells drugs for various health conditions. The focus on profits has raised concerns about the ethics and morality of Big Pharma, leading to the term “Big Pharma Game.” This article will examine how the pharmaceutical industry uses various tactics to maximize profits, often at the expense of patients.
Marketing and Advertising
One of the most prominent tactics used by Big Pharma is aggressive marketing and advertising. Pharmaceutical companies spend billions of dollars each year on direct-to-consumer advertising to convince consumers that they need their drugs. These ads often feature celebrity endorsements and use persuasive language to convince viewers to ask their doctors for a specific medication.
The marketing doesn’t stop there. Big Pharma also spends a significant amount of money on marketing to healthcare professionals, including providing free samples and sponsoring conferences and events. This tactic not only promotes their products but also creates a sense of obligation on the part of the healthcare professionals to prescribe their drugs.
Patent Protection
An essential aspect of the Big Pharma Game is patent protection. Pharmaceutical companies invest a significant amount of time and money in developing new drugs, and patents give them exclusive rights to sell those drugs for a certain number of years. This allows them to charge high prices for their medication and prevent generic versions from entering the market.
Patent protection has the advantage of stimulating innovation and encouraging pharmaceutical companies to invest in research and development. However, it also means that many life-saving drugs are unaffordable for a large portion of the population. This has led to criticism of Big Pharma for prioritizing profits over patient well-being.
Pricing Strategies
The pricing strategies used by Big Pharma are another significant factor in the Big Pharma Game. Pharmaceutical companies often use a tiered pricing system, where the price of drugs is based on factors such as the country’s GDP and the drug’s perceived value. This means that the same medication can be significantly cheaper in one country compared to another, leading to a lack of affordability in some nations.
Another tactic used by pharmaceutical companies is evergreening, where minor changes are made to an existing drug to extend its patent protection. This allows them to maintain a monopoly on the market and continue charging high prices for their medication.
Clinical Trials
Big Pharma also uses clinical trials as a way to maximize profits. Pharmaceutical companies sponsor clinical trials to test the safety and effectiveness of new drugs. However, these trials are often biased and can produce results that favor the company. This can lead to drugs being approved and prescribed despite potential risks to patients.
Additionally, pharmaceutical companies often only publish positive results from clinical trials, which can skew the overall evidence and hide potential negative outcomes. This lack of transparency and selective reporting can have serious consequences for patients who may not be aware of the full picture when deciding whether to take a particular medication.
The Impact on Patients
The Big Pharma Game ultimately has a significant impact on patients. The high prices of medication mean that many people cannot afford essential drugs, leading to a lack of access to necessary medical treatment. Additionally, biased clinical trials and aggressive marketing can result in patients being prescribed medications that may not be the best course of treatment for their specific condition.
The overemphasis on profits in the pharmaceutical industry has led to a lack of focus on patient well-being, making it difficult for individuals to trust the industry and its products.
Conclusion
The Big Pharma Game is a complex issue that raises questions about the ethics and morality of the pharmaceutical industry. While the focus on profits can drive innovation, it also has numerous negative consequences for patients, including the high cost of medication, biased clinical trials, and aggressive marketing tactics. As the pharmaceutical industry continues to grow, it’s essential to address these issues and find a balance between profits and patient well-being.
System Requirements
Minimum:- OS: Windows XP, 7, 8, 10
- Processor: 2GHz Dual Core
- Memory: 4 GB RAM
- Graphics: GeForce 600 series or better
- DirectX: Version 9.0c
- Storage: 2 GB available space
- Sound Card: any
- OS: Windows XP, 7, 8, 10
- Processor: 2GHz Quad Core
- Memory: 8 GB RAM
- Graphics: GeForce 700 series or better
- DirectX: Version 9.0c
- Storage: 2 GB available space
- Sound Card: any
How to Download
- Click on the Download button above to start the download process.
- Once the download is complete, click on the downloaded file to begin the installation process.
- A pop-up window may appear asking for permission to make changes to your device. Click on Yes or Allow to proceed.
- The installation wizard will now open. Follow the instructions displayed on the screen to proceed with the installation.
- Choose the installation location for the game. You can either keep the default location or choose a different directory by clicking on Browse.
- Click on Next to proceed with the installation.
- Once the installation is complete, click on Finish to close the wizard.
- The game is now successfully installed on your computer. You can find the game icon on your desktop or in the installation directory.